Wilbanks v. Wolk (2004) 121 Cal.App.4th 883, 900 [17 Cal.Rptr.3d 497] (Wilbanks). In Wilbanks the plaintiff was an insurance broker who specialized in viaticáis, an arrangement by which a viatical firm purchases life insurance policies from individuals who are near deáth. The defendant in Wilbanks, Wolk, was a former insurance agent who, acting as a “consumer watchdog,” established her own Web site which provided the public information about viaticáis and the insurance brokers who provide them. Wolk posted a statement highly critical of the plaintiff’s business practices and reported the plaintiff was under investigation by California’s Department of Insurance. On appeal from an order striking the plaintiff’s defamation complaint, the court found that the Web site statements were made in a public forum and were of public interest.
In finding that the Internet was a public forum, the court stated: “In our view, whether a statement is ‘made in a place open to the public or in a public forum’ depends on whether the means of communicating the statement permits open debate. We agree that Wolk’s Web site—and most newspapers—are not public forums in and of themselves. It does not follow, however, that statements made on a Web site or in a newspaper are not made in a public forum. Where the newspaper is but one source of information on an issue, and other sources are easily- accessible to interested persons, the newspaper is but one source of information in a larger public forum.
“In a sense, the Web, as a whole, can be analogized to a public bulletin board. A public bulletin board does not lose its character as a public forum simply because each statement posted there expresses only the views of the person writing that statement. It is public because it posts statements that can be read by anyone who is interested, and because others who choose to do so, can post a message through the same medium that interested persons can read. Here, while Wolk controls her Web site, she does not control the Web. Others can create their own Web sites or publish letters or articles through the same medium, making their information and beliefs accessible to anyone interested in the topics discussed in Wolk’s Web site.
“We conclude, therefore, that Wolk’s statements were made in a public forum.” (Wilbanks, supra, 121 Cal.App.4th at pp. 896-897.)
In finding Wolk’s statements were in the public interest, the court stated: “That the information provided here is in the nature of consumer protection information distinguishes this case from others recognizing that a publication does not become connected with an issue in the public interest simply because it is widely disseminated, or because it can be used as an example of bad practices or of how to combat bad practices. The statements made by Wolk were not simply a report of one broker’s business practices, of interest