to mean “pecuniary loss” in
Childers v.
San Jose Mercury Printing & Publishing Co. (1894) 105 Cal. 284, 288-289 [38 P. 903];
Peabody v.
Barham (1942) 52 Cal.App.2d 581 [126 P.2d 668], disapproved on other grounds in
MacLeod v.
Tribune Publishing Co., supra, 52 Cal.2d 536. In this state, special damages must be pled and proved precisely.
(Anderson v.
Hearst Pub. Co., supra, 120 F.Supp. 850, 852.) In
MacLeod, supra, the special damage allegations were sufficient, as the plaintiff, a dentist, alleged a pecuniary loss in his profession since an unusually large percentage of old and established patients cancelled appointments and there was a sharp decline in the number of new patients normally to be expected, although the amount was not yet ascertainable. (Accord,
Forsher v.
Bugliosi, supra, 26 Cal. 3d at p. 807.) In
Washer v.
Bank of America (1943) 21 Cal.2d 822, 825, 829 [136 P.2d 297, 155 A.L.R. 1338], overruled on other grounds, 52 Cal.2d 551, the plaintiff bank manager met the requirement by alleging that he had been refüsed employment at various banks and would be unable to secure employment at any other bank. In
Pridonoff v. Balakovich (1951) 36 Cal.2d 788, 792 [228 P.2d 6], the court held that a general allegation of loss of prospective employment was not sufficient, but that the loss of specific employment with a specific employer was. (Accord
Haynes v.
Alverno Heights Hospital (Okla. 1973) 515 P.2d 568, allegation of damage to personnel rating and standing with employer held insufficient for special damages where the discharge of the employee did not result from the defamatory letter;
Cook v.
Safeway Stores, Inc. (1973) 266 Ore. 77 [511 P.2d 375], inability to secure employment insufficient for claim of special damages, but admissible as to claim for general damages.)
Here, Gomes admitted that he suffered no financial out-of-pocket losses as a result of the Observer article; he lost no time from work, incurred no medical or other bills, and no economic loss in his employment. He attempted to establish that the article had hurt his chances in the oral part of a promotional examination. However, he had failed the examination twice in 1974 before the article was published; he took the examination once after the publication and passed. He then ranked eighth on a list of sixteen, of which only the top one or two were promoted. He conceded that he did not know whether he would have been promoted in the absence of the article. Contrary to his contentions, his loss of reputation, hurt feelings and depression were elements of general rather than special damages within the meaning of section 48a. We hold that the trial court properly concluded that Gomes failed to prove any special damages.
Thus, as a matter of law, Gomes was not entitled to general damages because of the insufficiency of the demand for retraction.