36112 (July 13, 1977). The FTC’s interpretations consequently may not be entitled to full Chevron deference, see Christensen v. Harris County, 529 U.S. 576, 587, 120 S.Ct. 1655, 146 L.Ed.2d 621 (2000) (citing Chevron, U.S.A., Inc. v. Natural Res. Def. Council, Inc., 467 U.S. 837, 104 S.Ct. 2778, 81 L.Ed.2d 694 (1984)), but “an agency’s interpretation may merit some deference whatever its form, given the specialized experience and broader investigations and information available to the agency, and given the value of uniformity in its administrative and judicial understandings of what a national law requires,” United States v. Mead Corp., 533 U.S. 218, 234, 121 S.Ct. 2164, 150 L.Ed.2d 292 (2001) (citations and quotations omitted). We have looked favorably upon these very interpretations in the past, see Waypoint Aviation Servs. Inc. v. Sandel Avionics, Inc., 469 F.3d 1071, 1073 (7th Cir.2006) (citing 16 C.F.R. § 700.1(d)), and we acquiesce to the parties’ requests to consult them here because they have “power to persuade,” Christensen, 529 U.S. at 587, 120 S.Ct. 1655 (quoting Skidmore v. Swift & Co., 323 U.S. 134, 140, 65 S.Ct. 161, 89 L.Ed. 124 (1944)).
An interpretation’s “power to persuade” is measured by numerous factors, including “the thoroughness evident in its consideration, the validity of its reasoning, [and] its consistency with earlier and later pronouncements.” Skidmore, 323 U.S. at 140, 65 S.Ct. 161; Joseph v. Holder, 579 F.3d 827, 832 (7th Cir.2009); see also Mead, 533 U.S. at 228, 121 S.Ct. 2164 (citing the degree of an agency’s care, consistency, formality, and relative expertise as factors affecting the “fair measure of deference” due). Those factors tilt strongly in favor of deference here. The FTC was responsible for implementing the Act. 15 U.S.C. § 2312(c); see also Carcieri v. Salazar, — U.S. —, — n. 5, 129 S.Ct. 1058, 1065 n. 5, 172 L.Ed.2d 791 (2009) (noting that a commissioner’s responsibilities relating to the implementation of the Indian Reorganization Act of 1934 rendered his interpretations of the statute “unusually persuasive” but not deferring because the statute was unambiguous); Good Samaritan Hosp. v. Shalala, 508 U.S. 402, 414, 113 S.Ct. 2151, 124 L.Ed.2d 368 (1993) (“[W]e generally defer to a permissible interpretation espoused by the agency entrusted with its implementation.”). The FTC promulgated the interpretations using notice-and-comment procedures even though it was not required to do so. See Long Island Care at Home, Ltd. v. Coke, 551 U.S. 158, 173, 127 S.Ct. 2339, 168 L.Ed.2d 54 (2007); White v. Scibana, 390 F.3d 997, 1000-01 (7th Cir.2004). It has adhered to its interpretative positions consistently since the 1970s, even after soliciting comments on them repeatedly in the late 1990s. 64 Fed.Reg. 19700, 19700 (Apr. 22, 1999); see also Good Samaritan Hosp., 508 U.S. at 417, 113 S.Ct. 2151 (“[T]he consistency of an agency’s position is a factor in assessing the weight that position is due.”). And it grounded its reasoning in MagnusonMoss’s legislative history. See 64 Fed.Reg. 19700, 19702-03 (Apr. 22, 1999). These considerations lead us to give the interpretations a reasonably high degree of deference. See Skidmore, 323 U.S. at 140, 65 S.Ct. 161.
Miller asserts that 16 C.F.R. § 700.1(e) is the interpretation most pertinent to this case. It provides:
The coverage of building materials which are not separate items of equipment is based on the nature of the purchase transaction. An analysis of the transaction will determine whether the goods are real or personal property. The numerous products which go into the construction of a consumer dwelling are all consumer products when sold “over the counter,” as by hardware and building supply retailers. This is also