commercial messages. It likewise permitted some non-commercial messages and prohibited others.9 Because the ordinance was specifically directed to the subject matter of the billboards, it was content based in its intended purpose and effect.
In contrast, the Miami Beach ordinance does not address the subject matter of any message, but only the placement of physical structures on the public walkways intended for pedestrian traffic. Indeed, One World does not contest the city’s stated intent, that it has imposed the regulation for purposes of traffic and aesthetics and not to control any particular message. One World argues that the ordinance is content based because while the city tolerates tables for restaurants on the west side of Ocean Drive, it does not allow nonprofit groups the same privilege. We find this argument without merit. Although there is differential treatment between restaurants on the one hand, and other commercial and nonprofit entities in terms of the placement of tables, such a distinction between nonprofit and commercial tables does not turn the ordinance into a content-based one—unless we were to interpret the ordinance as preferring food for the body over food for the soul, which we decline to do.
Ill
Having determined that the ordinance in question is a content-neutral regulation of protected First Amendment activity, we now move to the question of whether the regulation passes the time, place, and manner test. The Supreme Court has held that even in a public forum, the government may impose reasonable restrictions on the time, place, and manner of protected speech, provided the restrictions “[1] are justified without reference to the content of the regulated speech, [2] that they are narrowly tailored to serve a significant government interest, and [3] that they leave open ample alternative channels for communication of the information.” Ward v. Rock Against Racism, 491 U.S. 781, 791, 109 S.Ct. 2746, 105 L.Ed.2d 661 (1989).
First, for the reasons previously stated, we find the ordinance to be content neutral in purpose and effect. Second, to meet the narrow tailoring requirement, the ordinance “need not be the least restrictive or least intrusive means of doing so. Rather, the requirement of narrow tailoring is satisfied so long as the regulation ... promotes a substantial government interest which would be achieved less effectively absent the regulation.” Ward, 491 U.S. at 781, 109 S.Ct. 2746 (quoting United States v. Albertini, 472 U.S. 675, 689, 105 S.Ct. 2897, 86 L.Ed.2d 536 (1985)); see also Gold Coast Publications v. Corrigan, 42 F.3d 1336, 1348 (11th Cir.1994) (business of government is to decide who to accommodate and at what sacrifice to other objectives). However, as Ward makes clear, this “does not mean that a time, place, or manner regulation may burden substantially more speech than is necessary to further the government’s legitimate interests.” Ward, 491 U.S. at 799, 109 S.Ct. 2746.
The city is entitled to make a judgment that removing tables from the west side of Ocean Drive, which is more crowded because it serves the popular outdoor cafés, serves the city’s interest in eliminating obstacles to pedestrian flow. The Supreme Court has held that pedestrian traffic regulation is one of the more specialized and intensely local types of problems. See Schneider v. State of New Jersey, 308 U.S. 147, 160, 60 S.Ct. 146, 84 L.Ed. 155 (1939) (“[M]unicipal authorities, as trustees for the public, have the duty to keep their communities’ streets open and available for the movement of people and property, the primary purpose to which the streets are dedicated.”). Whereas an array of café tables adjacent to a restaurant is designed
9
For example, the ordinance permitted some signs with religious symbols, but not other types of ideological signs. Id. at 514, *101 S.Ct.* 2882.