prima facie case, the Appellants’ witnesses testified that they always hire the best qualified applicant and that Appellee was not the best qualified for any of the three positions. The district court found this to be a facially nondiscriminatory reason explaining Appellants’ failure to hire Appellee.
In its Findings of Fact and Conclusions of Law the district court found that the Appel-lee proved a prima facie case of discrimination on both theories. This finding impliedly denied Appellants’ motion for judgment. In addition, the district court concluded that the two applicants who were hired for the first openings, instead of Appellee, were in fact more qualified than Appellee. However, the court observed as to the third opening that Appellee was more qualified than Loraine Smoot who was hired, and therefore the Appellants’ “assertion that the selected applicant was the best person for the position [wa]s not the true reason for their hiring decision but was merely a pretext for discrimination” in violation of Title VII.
The district court’s finding that the Appel-lee was better qualified than Loraine Smoot was based on its comparison of their educational and occupational backgrounds, which we will briefly summarize. Appellee possessed a two-year college degree as well as over twelve years of experience in the food industry with increasing levels of responsibility from stock clerk for a supermarket to the manager/owner of a convenience store. Ap-pellee’s various jobs furnished him with experience in marketing, retail sales, accounting, and hiring, firing and supervision of employees. On the other hand, prior to applying for the sales position with Philip Morris, Loraine Smoot had been a school secretary for thirteen years. As the school’s secretary, she was responsible for fund raising activities, record keeping and communicating with virtually everyone related to the school. She also had worked contemporaneously as a part-time sales person for a department store for seven years.
On appeal, the Appellants argue that the district court erred (1) by not granting their motion for “directed verdict” because Appel-lee failed to establish a prima facie case, (2) by imposing liability on Appellants because the court improperly' substituted its own business judgment and did not make any finding of unlawful discriminatory animus, and (3) even if liability were appropriate, by awarding excessive damages. In his cross-appeal, which will be addressed later in this opinion, Appellee contends that the district court erroneously dismissed his state public policy tort claim and that the court should have ordered instatement and injunctive relief.
It is well settled in this circuit that the burden-shifting format set forth in McDonnell Douglas Corp. v. Green, 411 U.S. 792, 93 S.Ct. 1817, 36 L.Ed.2d 668 (1973), is applicable to the analysis of Title VII claims of disparate treatment. However, in Fallis v. Kerr-McGee Corp., 944 F.2d 743, 744 (10th Cir.1991), we declared:
“At this stage in the proceedings, after a full trial on the merits, the sequential analytical model from McDonnell Douglas Corp. v. Green, 411 U.S. 792, 801-04, 93 S.Ct. 1817, 1823-25, 36 L.Ed.2d 668 (1973), consisting of (1) plaintiffs prima facie case of ... discrimination, (2) the defendant’s legitimate business justification, and (3) the plaintiffs rebuttal showing of pretext and/or improper motivation, which guided the trier’s consideration of this case, drops out.... ”
See also United States Postal Service Bd. of Governors v. Aikens, 460 U.S. 711, 715, 103 S.Ct. 1478, 1481-82, 75 L.Ed.2d 403 (1983); Texas Dep’t of Community Affairs v. Burdine, 450 U.S. 248, 255 n. 10, 101 S.Ct. 1089, 1095 n. 10, 67 L.Ed.2d 207 (1981); Ortega v. Safeway Stores, Inc., 943 F.2d 1230, 1237 (10th Cir.1991). Consequently, with respect to the Title VII liability dispute before this court, we are left with a single issue of whether the Appellee adduced sufficient evidence to warrant a determination that the Appellants intentionally discriminated against Appellee based on gender or national origin by hiring Loraine Smoot. See Aikens, 460 U.S. at 715, 103 S.Ct. at 1481; Fallis, 944 F.2d at 744.
We emphasize that the plaintiff in a Title VII case must prove that intent to discriminate based upon plaintiffs protected class characteristics was the determining fac