two years and Zelda had not run a similar enterprise in a like environment. In any event, in subdivision III(B) we adopted the out-of-pocket rule which bars recovery of lost profits in this factual situation. We conclude that Zelda is not entitled to a lost profits damage instruction in this case.
D. Damages for mental distress. One of the keys to an award of damages for fraudulent misrepresentation is that the party committing the fraud could have contemplated the claimed damage as a consequence of the fraud at the time the misrepresentation was made. Damages for mental distress are not ordinarily contemplated in a business transaction; thus, few courts have recognized their availability as an element of fraud damages. See Walsh v. Ingersoll-Rand Co., 656 F.2d 367, 370-71 (8th Cir.1981); Moore v. Slonim, 426 F.Supp. 524, 527 (D.Conn.), aff'd, 562 F.2d 38 (2d Cir.1977) (“It is black letter law that damages for mental distress are not ordinarily available in a cause of action for a business fraud.”); Ellis v. Crockett, 51 Hawaii 45, 52, 451 P.2d 814, 820 (1969) (emotional distress damages recoverable only if amounting to separate intentional tort); Harsche v. Czyz, 157 Neb. 699, 710, 61 N.W.2d 265, 272 (1953) (prejudicial error to instruct jury on emotional distress in fraud case, even though damages for emotional distress recoverable for breach of promise of marriage). But see McNeill v. Allen, 35 Colo.App. 317, 325, 534 P.2d 813, 819 (1975). We adhere to the view announced by Professor Dobbs,
deceit is an economic, not a dignitary tort, and resembles, in the interests it seeks to protect, a contract claim more than a tort claim. For this reason, though strong men may cry at the loss of money, separate recovery for mental anguish is usually denied in deceit cases.
Dobbs § 9.2, at 602.
In the former proceedings in this case, the trial court erred in submitting this issue to the jury under either the benefit-of-the-bargain or out-of-pocket measure of damages. Submission of an element of damages for mental distress in a business fraud case constitutes prejudicial error. This error can be corrected only by our reversal and direction of a new trial. At the new trial, the jury should not be instructed to consider damages for Zelda’s medical bills, future disability, earnings loss and pain and suffering attributable to her mental distress.
E. Punitive damages. Wunschels argue that punitive damages should not have been submitted in this case. They acknowledge that generally a recovery of punitive damages in a suit alleging a fraudulent sale “will be allowed only where the fraud is an aggravated one, as where it is malicious, deliberate, gross, or wanton.” 37 Am.Jur.2d Fraud and Deceit § 347, at 466 (1968). We upheld an award of punitive damages in Grefe v. Ross, 231 N.W.2d 863, 865, 868 (Iowa 1975), when plaintiff was induced to purchase a franchise based on the corporation-defendant’s stability, growth and profit potential, when in fact the business had not profited in three years.
We conclude that the trial court did not err in submitting the issue of punitive damages to the jury; however, no ground exists on which to uphold the award of punitive damages because actual damages sustained under the applicable theory of damages have not yet been shown. See Pringle Tax Serv., Inc. v. Knoblauch, 282 N.W.2d 151, 154 (Iowa 1979). Therefore, we reverse the award of punitive damages for retrial along with the other issues in the case. On remand the court may need to consider Iowa Code chapter 668A (1987). See Barnhouse v. Hawkeye State Bank, 406 N.W.2d 181, 184 n. 2 (1987).
IV. Disposition. In summary, we conclude that the trial court committed no error in instructing the jury on the theory of fraudulent misrepresentation and the attorney-client relationship; however, the court erred in connection with the compensatory damage instruction. We have considered all of defendants’ other arguments and find no merit in them. Therefore, we affirm in part, reverse in part, and remand for a new trial as to all issues. Costs are