the heads of the different departments are listed below: Legal — rHenry A. Blair, Mich. 2600.” The same circular or prospectus contained the following statement: “Do it now. We will do the rest. We will explain about the legal service, as well as many other services which each member receives free of any charge whatever.” The same pamphlet contains a heading in large, bold-face type: “How our legal service has helped our members.” Opposite this heading is a pictorial representation of an English judge on the bench, with wig, robe and gavel. Below this is a photograph of Henry A. Blair, attorney for respondent, together with a further heading in large, black-face type: “Henry A. Blair, chief of our legal staff of experts who handle automobile cases exclusively — thousands of them — for our members only, without charge for all necessary legal service.” On the same page are copied ten testimonial letters from members addressed to Blair, indicating their satisfaction with the manner in which he or some other member of the legal department of the club had handled their claims for collection of damages in amounts ranging from $27 to $95. Another page of the same pamphlet is headed, “Plain language to automobile insurance questions.” It contains questions and answers on various legal matters relating to liability for damages in automobile cases, the Statute of Limitations, etc.
The foregoing all appeared in the June issue of The Illinois Motorist. The July issue of that pamphlet contained advertising matter similar to that of the June issue, including the representation of the English judge, the photograph of Blair, similar headings, and also copies of additional testimonial letters.
An application form used by respondent in soliciting members, headed “Chicago and Cook county — Special publicity offer — $39.50,” contains the following:
“Collision Claims (legal service). — The M. A. of I., through its legal department, will handle all damage claims