Furthermore, we have never held that the CPA allows consumers to bring suit only against those from whom they have directly purchased a product. The defendants’ argument essentially asks us to do just that, for if we read the word “directly” into the CPA for purposes of RSA 358-A:2, XIV or anticompetitive conduct generally, then we must do so for all private actions brought under RSA 358-A:10. It would make no sense for the CPA to allow indirect actions under some circumstances but not others, yet not set forth in its text a basis upon which this distinction can be made. Either the statute requires privity, or it does not. We have held that it does not. See Remsburg, 149 N.H. at 159-60.
The defendants also argue that even if we conclude that indirect purchasers may bring claims under the “any person injured” language of RSA 358-A:10, the plaintiffs still have failed to state a claim to the extent they rely upon RSA 358-A:2, XIV because their allegations concern anticompetitive agreements or combinations, while RSA 358-A:2, XIV is narrowly concerned with anticompetitive or predatory pricing instead. Thus, citing federal authority, the defendants argue that in the absence of allegations of predatory pricing practices, the plaintiffs’ complaint “is simply a naked attempt to repackage ... anticompetitive conduct allegations as pricing claims while ignoring the text and purpose of the [consumer protection] statute.”
The plain language of the statute is not, on its face, limited to predatory pricing. Instead, it makes unlawful the “[pjricing of goods or services in a manner that tends to create or maintain a monopoly, or otherwise harm competition” RSA358-A:2, XIV (emphasis added.) To be sure, predatory pricing, one definition of which is “pricing below some appropriate measure of cost,” Matsushita Elec. Industrial Co. v. Zenith Radio, 475 U.S. 574, 585 n.8 (1986), is among the types of conduct prohibited by RSA 358-A:2, XIV. However, since our CPA generally is given broad sweep, and since “or otherwise harm competition” is, on its face, broad, it would seem anomalous for us to hold that RSA 358-A:2, XIV contemplates only narrow protection. We do, however, agree with the defendants that in order to prevail at trial on a claim brought under RSA 358-A:2, XIV, the plaintiffs will have to prove that pricing tended to create a monopoly, maintain a monopoly, or otherwise harm competition. See RSA 358-A:2, XIV.
Here, the plaintiffs have alleged that the defendants’ conduct in, among other things, “increasing ... the price and limiting and reducing the supply of moist snuff tobacco products ... constitute^] and was intended to constitute unfair and deceptive competition and unfair and deceptive business acts and practices within the meaning of RSA 358-A.” At this