duced by any means, including radio, phonograph, jukebox, television; video reproduction, tape recorder, piano, orchestra or band or any other musical instrument, slide or movie projector, spotlights, or interruptible or flashing light devices and decoration. ,..
Ordinance § 108-3 (Sept. 22, 2015) (Emphasis added). The ordinance regulates entertainment that is open to the public, without regard to the message intended to be conveyed through the medium.
The Milwaukee common council has expressed its regulatory purpose in the findings of MCO § 108-1:
[PJublic entertainment premises promote urban vitality and enrich people’s lives through artistic, cultural and recreational entertainment. However, various public entertainment premises can also be a source of excessive noise and litter, large and unruly congregations of people, traffic and parking congestion that adversely affect the surrounding neighborhood and the health, safety and welfare of the people of the city. This chapter is established pursuant to the responsibility of the common council to protect the freedom of speech and expression guaranteed under the United States and Wisconsin Constitutions, to legislate and license for the protection of the health, safety and welfare of the people of the city and to avoid or diminish the' negative secondary' effects that can result from these operations.
(Emphasis added). Chapter 108’s express purpose is to regulate public entertainment in order to dodge or reduce its harmful secondary effects, including inordinate noise and refuse, unwieldy and disruptive concentrations of people and traffic, and overcrowded parking.
When faced with such a legislative justification, the Court of Appeals for this Circuit has “presume[d] that the government did not intend to censor speech, even if the regulation incidentally burdens particular instances of expressive conduct.” Foxxxy Ladyz, 779 F.3d at 711 (citations omitted). This ordinance may be upheld under the secondary effects rationale. See Six Star Holdings, 932 F.Supp.2d at 949.
Milwaukee suggests that the Court should uphold the secondary effects findings at this stage of the proceedings, relying upon Six Star Holdings. However, that non-binding district court decision was issued on the parties’ motion for summary judgment and a more complete record. Milwaukee must “produce some specific, tangible evidence establishing a link between the regulated activity and harmful secondary effects.” Foxxxy Ladyz, 779 F.3d at 715.
The ordinance is not content-based and is evaluated under the intermediate scrutiny standard. As in Blue Canary, 251 F.3d at 1123, Boardroom’s contention that chapter 108 is a prior restraint is a “red herring.” To determine whether an ordinance serves a substantial state interest, the court examines the “quality and quantum of evidence” the city relied on and whether that research reasonably'links the regulated activity to the adverse secondary effects. G.M. Enters., Inc. v. Town of St. Joseph, Wis., 350 F.3d 631, 638-39 (7th Cir.2003). A municipality can rely on any relevant information, including judicial decisions, land use studies, police reports, news articles, and affidavits of investigators. See Ben’s Bar, 316 F.3d at 725 (upholding summary judgment finding that the village’s evidentiary record of judicial decisions and studies and reports from different cities fairly supported its rationale). “The First Amendmént does not require a city, before enacting such an ordinance, to conduct new studies or produce evidence independent of that already generated by other cities, so long as whatever evidence the city relies upon is reasonably