*4.The alleged failure to disclose competition in the CO detector market.*
Plaintiffs allege that the Prospectus failed to disclose an aggressive marketing campaign launched by American Sensors’ competitors in the CO detector market, which “was slowing demand for the Company’s CO detectors.” (ComplJ 49(e)).
This alleged omission, however, is not misleading as a matter of law. The Prospectus clearly and unequivocally warned investors that the CO detector business is highly competitive. For example, the Prospectus warned that “the hazardous gas detector and smoke detector industries are highly competitive and there can be no assurance that the Company will be able to continue to compete profitably in these industries.” (Prospectus at 9, 38.) Moreover, the Prospectus states that “the Company’s products are subject to duplication by other companies, many of which have greater financial resources and more distribution outlets than the Company.” (Prospectus at 9, 38.)
Furthermore, there was no duty to disclose the activities of American Sensors’ competitors, Flum Partners v. Child World, Inc., 557 F.Supp. 492, 499 (S.D.N.Y.1983) (§ 10(b) case), or to state publicly that the Company was losing ground to competitors, In re Sun Microsystems, Inc. Securities Litigation, 89 Civ. 20351, 1990 WL 169140, at *5 (N.D.Cal.1990) (§ 10(b) ease).
Accordingly, this challenged omission does not constitute a violation of securities law.
*5.The alleged failure to disclose American Sensors’ plans to market a new line of CO detectors.*
Prior to the January 26, 1995 offering, American Sensors informed its key customers that it anticipated introducing a more technologically advanced CO detector. From this, plaintiffs aver, one may infer that the Prospectus was materially false and misleading in failing to disclose that products American Sensors marketed at the time of the offering were obsolete. (ComplJ 25(b).) Again, plaintiffs’ claim fails as a matter of law.
First, the Court notes that plaintiffs cannot claim that the CO detectors American Sensors sold in January, 1995 were obsolete given that the Company sold 213,000 units that month alone. In re Seagate Technology II Securities Litigation, 88 Civ. 20489, 1989 WL 222969, at * 5 (N.D.Cal. May 3, 1989) (finding disk drives not obsolete because they made up a substantial portion of company’s sales) (§ 10(b) case).
Additionally, the Prospectus emphasizes that the CO detector market is “characterized by rapidly changing technology and evolving industry standards which could result in product obsolescence or short product life cycles.” (Prospectus at 7.) In fact, the Prospectus states that American Sensors’ success hinges on its ability to “market new products” and that the Company would continue to emphasize the technological advancement of its product line.
Thus, the Company’s continuing goal of introducing new improved lines was fully disclosed to potential investors. Any omission regarding plans to market a new line of CO detectors, therefore, cannot form the basis of a securities law violation.
*6.The alleged failure to disclose the difference between the 1993 CO detectors and 1995 CO detectors.*
The Prospectus states that in July, 1993 American Sensors acquired the stock of American Sensors Electronics Inc., which developed American Sensors’ line of CO detectors for sale in 1993. (Prospectus at 6.)
According to the Complaint, the Prospectus was materially false and misleading because it failed to point out that the ASEI CO detectors were different from its current line in 1995. (ComplJ 41.) This allegation fails as a matter of law.
First, the Prospectus does not imply either that the CO detectors sold in 1995 remained identical to those developed in 1993, or that the two detectors differed in any important respects.
Additionally, the Prospectus devotes nearly a full page to describing American Sensors’ products and accurately relates the features on its then-current CO detectors,