ment on the evidence that in October 1999, when COC approached Halpin with concerns that Carso had not returned any of COC’s phone calls since the September 22-23 meeting, Halpin denied that he had been secretly negotiating a direct franchise deal with Carso. The focus of the conversation was on enticing Carso back to negotiations. Halpin suggested that COC send the prom letter, and thereafter negotiations between Carso and COC never resumed.
COC argues the evidence supports the following inferences: Halpin lied, and knew he was lying, when he said, or implied, that he was not secretly negotiating a direct franchise deal. Relying on Hal-pin’s misrepresentation that he had not held secret franchising negotiations, COC took Halpin’s advice and sent the prom letter. Therefore, Halpin and CompUSA’s fraud resulted in the collapse of the prospective COC-Carso franchise licensing agreement.
We examine the evidence to ascertain whether, but for the allegedly tortious conduct, a franchising agreement between COC and Carso would have been formed. We note certain undisputed facts. COC’s conversation with Halpin occurred in late October, over a month after the September meetings in Dallas. COC partner Roger Cunningham testified that COC’s negotiations with Carso had terminated after the September meetings. In response to a question whether the talks had terminated by October 29, the date of the prom letter, Cunningham stated, ‘Well, when they don’t call us back for more than a month, then I’d say the discussions have tei'minated.” The entire text of the prom letter, sent after COC’s consultation with Halpin, stated: “Our LOI18 has expired and we have not heard from you. We intend to pursue other candidates for the Mexican franchise.”
Negotiations are a logically necessary precursor to contract formation. The letter did not purport to terminate negotiations, which undisputedly had ceased by the time of the prom letter. There is no evidence from which to conclude that, but for COC’s having sent the letter, the licensing agreement with Carso would otherwise have come to fruition.
Defamation and Disparagement
COC also argues that Halpin, and thus CompUSA, defamed and disparaged COC to Carso when, during the second day of the Dallas meeting, Elias (Slim’s son-in-law) and Halpin were alone. Elias asked Halpin why he had given the franchise opportunity to COC, and Halpin responded that he was helping a friend, McBride, who was “having some financial problems that was [sic] affecting his marriage.” During the week of September 27, Domit (Slim’s son and chairman of both Grupo Carso and Sanborns) decided not to go forward with the deal with COC.
The general elements of a claim for business disparagement are publication by the defendant of the disparaging words, falsity, malice, lack of privilege, and special damages. Prudential, 29 S.W.3d at 82. To maintain a cause of action for defamation, the plaintiff must prove that the defendant (1) published a statement (2) that was defamatory concerning the plaintiff (3) while acting with either actual malice, if the plaintiff was a public figure, or negligence, if the plaintiff was a private individual, regarding the truth of the statement. WFAA-TV, Inc. v. McLemore, 978 S.W.2d 568, 571 (Tex.
18
"LOI” here refers to the Memorandum of Understanding between Carso and COC, which ran 20 days, expiring on September 30.